The designer behind A Brooke Designs

Why Eco Ethical?


I was Raised in the Colorado Rockies, and like many of you, I have a deep love for our Earth and a connection with the American West. Shortly after starting work in the jewelry design space, I became disheartened by the misleading messaging associated with "conflict free," "ethically sourced," and "lab grown" diamonds. These terms are used to convince a consumer their diamond has no negative impact, which is simply untrue.

That's why I dedicated myself to sourcing 100% post consumer recycled stones for my clients. Intelligent and caring consumers nationwide are looking for engagement ring options with less impact on the world we live in. That is what I strive to provide to that small but dedicated group of humans who knows that voting with their wallet is the best way to create change.

Destructive and extractive

Diamond Mines

Diamond mines can be seen from space. They are extremely destructive to local environments causing pollution and disrupting ecosystems. Sometimes, the pollution caused by these mines leaves the local populations with little other options other than to work for the mine to survive.

"conflict free" doesn't mean ethical

The price we pay is bigger than the price tag.

'Conflict-free’ and ‘ethically sourced’ diamonds still contribute to:

~ Environmental destruction

~ Pollution

~ Unfair & unsafe working conditions

~ Child labor

A flawed regulatory system

The Kimberly Process

The kimberly process was created to stop the spread of "blood diamonds" into Western markets. These diamonds are characterized as ones used to fund armed rebel groups.

It doesn't take into consideration mines run using child labor or those that have horrible conditions for its workers who have few other options.

There is very little transparency on how the kimberly process is upheld and it is self regulated by diamond mining companies. This leaves very little ability for third parties to evaluate the effectiveness of this process.

Additionally, it is extremely challenging to track the origin of freshly mined diamonds. Buying "conflict free" and "ethical" can be very misleading. Buying recycled diamonds guarantees that your purchase creates the least amount of impact. Learn more about recycled diamonds HERE.

Not necessarily sustainable

Lab Grown Diamonds

Lab Grown diamonds have emerged on the scene as a sustainable alternative to freshly mined.

Jason Payne, Founder of ADA diamonds, has said that the average lab grown diamond takes 750 kWh to produce one carat of diamond. That is the same amount of energy as 18 days in the average US household.

Recycled diamonds have been previously mined and are being reentered into the supply chain. Their impact has already been created. A recycled diamond has almost zero environmental and social impact.